At Windfall, our mission is to determine the net worth of every person on the planet. While this bold mission is an ambitious one, we have focused our energies and efforts on the US. Specifically, we have pioneered modern wealth intelligence focusing on affluent or high net worth (“HNW”) households above $1 million in net […]
The top 1% of Americans have a combined net worth of $34.2 trillion, according to Federal Reserve data last updated Oct. 19, 2020. That number represents more than 30% of all household wealth in the U.S. Windfall used its 2020 consumer financial database to determine the net worth required to rank in the top 1% of each state. The analysis used […]
It is the season of giving, and Giving Tuesday falls on December 1, 2020 this year. Whole Whale predicts that the biggest giving day of the year will bring in more than $605 million in online donations, up 18% from last year. But a successful strategy to take advantage of this giving season goes beyond a single […]
Over the last four years, politics has been at the forefront of most newscycles. With the upcoming presidential election, the 2020 cycle has garnered significant attention and massive fundraising hauls. Just yesterday, the Democratic presidential nominee, Joe Biden, announced that his campaign had raised a whopping $364.5 million in August alone. This shattered the prior Democratic monthly record […]
Perhaps the most critical component of success for any organization is establishing a clear understanding of its constituents — knowing who they are, what they care about, where and how to engage them, and what message will best resonate with them. This is especially true for nonprofits aiming to maximize the effectiveness of limited resources. […]
In May, Windfall presented its thoughts on fundraising in a volatile market. We provided deep insights fueled by current and historical data to help guide development professionals through this turbulent time. Based on feedback from customers, we also wanted to provide sector-specific insights and hosted three panel discussions focused on: higher education, healthcare, and general nonprofits. […]
At Windfall, we work with 500+ nonprofits across the country. Since the COVID-19 pandemic started, there has been a lot of speculation about consumer behavior and how it will affect fundraising for the remainder of 2020 and any potential recovery in 2021. Given our unique vantage point, we wanted to provide insights on how prior economic […]
Windfall is on a mission to determine the net worth of every person on the planet. It is a massive data challenge, and our work enables us to stitch together thousands of data attributes and develop models around net worth. Given our unique vantage point, many of our customers have asked us to assist them […]
Over the past few weeks, we have seen an incredibly volatile stock market that has rattled investors and consumers alike. With major indices (Dow Jones, S&P, and NASDAQ) shedding ~30% of their value in 3 weeks, there is a rightful concern for most businesses and nonprofits to believe that consumer spending will become strained and […]
Inthe current crisis, nonprofits have been forced to seek out any and every avenue to keep the lights on, including making painful cuts and experimenting with new sources of revenue. Organizations that have relied largely on a single source of revenue, such as services that they can no longer deliver or government funding that has […]