According to Giving USA’s June 2020 report, 2019 was a phenomenal year for fundraising. U.S. Nonprofits generated ~$450 billion through individual contributions making it one of the best years in history. There were high hopes in 2020, but no one saw what came next: a global pandemic, consumer uncertainty, a massive drop in economic output, and […]
In 2020, we saw nonprofit organizations push forward through the unknown and find unique ways to stay alive during a pandemic. While in-person events dwindled to basically nothing, and earned income dwindled in many sectors, we saw great ingenuity and creativity in the virtual space. While many worried about the rate of donations, the nation […]
It is the season of giving, and Giving Tuesday falls on December 1, 2020 this year. Whole Whale predicts that the biggest giving day of the year will bring in more than $605 million in online donations, up 18% from last year. But a successful strategy to take advantage of this giving season goes beyond a single […]
Over the last four years, politics has been at the forefront of most newscycles. With the upcoming presidential election, the 2020 cycle has garnered significant attention and massive fundraising hauls. Just yesterday, the Democratic presidential nominee, Joe Biden, announced that his campaign had raised a whopping $364.5 million in August alone. This shattered the prior Democratic monthly record […]
In May, Windfall presented its thoughts on fundraising in a volatile market. We provided deep insights fueled by current and historical data to help guide development professionals through this turbulent time. Based on feedback from customers, we also wanted to provide sector-specific insights and hosted three panel discussions focused on: higher education, healthcare, and general nonprofits. […]
At Windfall, we work with 500+ nonprofits across the country. Since the COVID-19 pandemic started, there has been a lot of speculation about consumer behavior and how it will affect fundraising for the remainder of 2020 and any potential recovery in 2021. Given our unique vantage point, we wanted to provide insights on how prior economic […]
Over the past few weeks, we have seen an incredibly volatile stock market that has rattled investors and consumers alike. With major indices (Dow Jones, S&P, and NASDAQ) shedding ~30% of their value in 3 weeks, there is a rightful concern for most businesses and nonprofits to believe that consumer spending will become strained and […]
In the current crisis, nonprofits have been forced to seek out any and every avenue to keep the lights on, including making painful cuts and experimenting with new sources of revenue. Organizations that have relied largely on a single source of revenue, such as services that they can no longer deliver or government funding that […]