Identifying Potential Major Donors: Why Wealth Data is Really Hard

Knowing which donors and prospects have the most potential is essential for nonprofits to focus their fundraising strategies, uncover opportunities, and maximize contributions. Unfortunately, it can be very difficult, especially in today’s economic climate, to get a full understanding of a constituent’s wealth profile.

Join our Director of Business Development, Linda Yuan, as she explains:

  • The key challenges to decoding wealth data
  • The unique approach Windfall takes to determining a household’s precise net-worth
  • Examples of nonprofits successfully leveraging net-worth data to support their data-driven fundraising
Watch On-Demand
Linda Yuan - Director, Business Development
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