Leveraging Data for Direct Mail Efforts with Nonprofit Learning Lab

Direct mail can make a significant impact for your organization – but only if it’s going to the right constituents. How can you ensure that you’re reaching out to prospects and donors who are actually going to give? 

Join Windfall’s Director of Product Marketing, Jessica Tait, to hear how nonprofits can harness new wealth intelligence and machine learning technologies to drive success in their data-driven direct mail campaigns. 

Hosted with NPLL, this session explores:

  • Why direct mail is a powerful tool 
  • How wealth data and propensity modeling can be utilized to drive performance
  • Best practices for measurement and optimization
Watch On-Demand
Jessica Tait - Product Marketing
Recommended Resources