Redefining Data-Driven Grateful Patient Programs for Your Org

In today’s challenging times, healthcare organizations need every tool at their disposal to achieve their fundraising goals. In this session, originally presented at the 2020 Association of Healthcare Philanthropy (AHP) Conference, you’ll discover how organizations can apply a data-driven strategy to transform their grateful patient programs into smarter, more effective revenue generators. We share a framework for leveraging data throughout the donor lifecycle and examples where more sophisticated data strategies, such as machine learning have enabled organizations to realize measurable outcomes.

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Arup Banerjee - CEO
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