While every nonprofit has been impacted by COVID-19, each industry, region, and organization face their own set of unique challenges. This on-demand roundtable explores the impact the current crisis has had on fundraising within healthcare. Moderated by Windfall CEO Arup Banerjee, a panel of senior development professionals from leading healthcare providers discuss how they’re adapting […]
In today’s challenging times, healthcare organizations need every tool at their disposal to achieve their fundraising goals. In this session, originally presented at the 2020 Association of Healthcare Philanthropy (AHP) Conference, you’ll discover how organizations can apply a data-driven strategy to transform their grateful patient programs into smarter, more effective revenue generators. We share a framework for leveraging data throughout the donor lifecycle and examples where more sophisticated data strategies, such as machine learning have enabled organizations to realize measurable outcomes.