Models are only as good as the data they’re fed. PTG models leverage Windfall’s precise net worth and deterministic consumer data.
Windfall never uses generic or canned data models or scores. Each propensity model is bespoke to your organization - designed to leverage the spectrum of data available and tuned to achieve your specific development goals.
Windfall PTG models outperform heuristic or RFM-based approaches. They are optimized by a team of data scientists who regularly test, iterate, and retrain the models against your specific goals.
See how Windfall can help you identify, understand, and engage your affluent prospects with the industry’s most precise, up-to-date net worth dataset.